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Agenda

*This year's agenda schedule will take place in Eastern Daylight Time (UTC-4:00)
Market Overview – Trends and Current State of the Industry
Opening Keynote - Realizing the Innovation Opportunity in the New Plastics Economy
Why we need to move beyond recycling efforts and turn to upstream innovation. Ellen MacArthur Foundation's targeted effort on elimination, reuse and material selection: benefits, challenges, and best practice case examples.
Leela Dilkes-Hoffman | Senior Research Analyst, Ellen MacArthur Foundation, UK
The New Rules of Sustainability
Before Covid-19 86% of Americans expected companies to stand for something more than just making money. 25% of us could name a brand we’d purchased because of the environmental record of the manufacturer and a third of us were actively trying to buy products packaged in something other than single-use plastics. The pandemic forced us into a giant reckoning and into new paradigms and behaviors we hadn’t ever thought were possible (working from home or not working at all, stopping our travel, growing our own food, reducing our consumption). The pandemic has also dramatically increased our expectations of companies as leaders and drivers of positive change for people and the planet. So what is the new normal? What behaviors will citizens now embrace as habit, what will they expect from the companies they buy from (especially as it relates to at shelf and E-packaging), and how will those behaviors and expectations shape brand preferences, purchase propensities and social media advocacy? Suzanne Shelton CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in sustainability, will share her firm’s latest research on these topics and recommendations for how companies and brands can set themselves up for success under the new rules of sustainability.
Suzanne Shelton | President & CEO, Shelton Group
The Future of E-commerce Packaging
Driven by convenience, transparency and price, online shopping has become a major part of commerce globally. The online market is diverse because almost anything can be sold over the Internet and the size of a business is not as relevant as it used to be. Packaging has not quite developed at the same pace as the business models and the creative delivery methods, but things are happening and will happen in this area with lots of room for new ideas.

This presentation will provide insights on the market place, the factors impacting demand and the development of packaging geared for e-commerce applications. Topics will include:
  • What are the macro trends in this space, and how do they affect demand?
  • How is COVID expected to impact this market?
  • What is the global forecast for e-commerce packaging?
  • What are the drivers of demand and how are these expected to evolve?
  • Where are the opportunities and threats?

Benjamin Trent | Managing Consultant, Smithers
Overdressed & Underprepared
People all over are relying on e-commerce more and more to get what they need. But in some ways the industry is still far from maturity. When it comes to packaging, there is a lot of opportunity for brands to do more with less. For instance, how do we keep fragile products in one piece, without using 50 pieces of padding material? Questions like these are a major focus for brands, packaging design firm Fuseneo, as well as major retailers like Amazon.
Brent Lindberg | Founder and Principal, Fuseneo, USA
Break
Facilitated Networking
Automation within E-Commerce and Smart Packaging
Day Two Presentation Schedule
Elevating Your Brand in an Omni-channel World Via Packaging Design
In a crowded omni-channel world, brands need to deliver a consistent experience to consumers wherever and wherever they shop. Packaging plays a key role in elevating brands above the noise and communicating the brand promise across sales and marketing channels. This case study presentation will cover how Kimberly-Clark developed a distinctive package design for its new line of Huggies Special Delivery diapers which is elevating the brand and building powerful connections with consumers from e-commerce sites to retail shelf.

Co-presented by Eric Lausch | Packaging Engineer, and Eric Maclean | Design Manager, Kimberly-Clark
USER CASE: Tequila On The Blocks: Combating Product Counterfeiting With Blockchain & NFC Technology
"Serpiente Ultra Premium Tequila is the first premium spirit released by the Nomad Spirits Company, a federally licensed importer of distilled spirits. Serpiente is a handcrafted premium tequila made from 100% Weber Blue Agave sourced from the valleys of Jalisco. We distill and bottle Serpiente at the distillery in the heart of town where the now world famous spirit got its start, Tequila, Jalisco, in mouth blown, crystal glass bottles handmade by skilled glass artisans. Due to the manufacturing process, no two bottles of Serpiente are exactly the same, each bottle unique, just like each of our consumers.

In order to increase our levels of product security, authentication and transparency in the supply chain, our bottles are equipped with NFC chips and our boxes are sealed with a tamper-proof NFC label. Utilizing blockchain technology, each bottle will have a unique digital ID that allows for chain of custody data to be captured & stored on an immutable ledger.

The end consumer, through a tap of their NFC enabled device to our bottle, will be able to verify the product's authenticity through the chain of custody data displayed on the front end dashboard via web browser (or dedicated app when applicable). The NFC chips also give us the ability to interact with the consumer post purchase, providing us with an additional, more organic, direct to consumer marketing channel. On the front end, consumers will have the ability to sign up for our exclusive membership club, accessible exclusively through our NFC chips. Extras like private events, free merchandise, discounts & promos will be sent out through our NFC chips, increasing our end customer interaction and engagement.
Mayo Akindele | Founder, Nomad Spirits Company & Nomad Wellness Company
Incubating The Reuse Economy
The explosion of consumption and online shopping results in the use of more and more single-use cardboard boxes and shipping materials – which inevitably become waste. Despite this massive issue, brands and retailers have little incentive to invest in durable shipping options because there are no major existing models to recoup those assets. Loop is working with brands and retailers to create business models that incentivizes reuse.
Anthony Rossi | VP, Global Business Development, Loop
Panel: How Subscription Services Are Changing the Game with Product and Packaging Design
Confirmed panelists include:
  • Joyce Gagnon, Director, Sustainability, Grove Collaborative
  • Anthony Rossi, VP, Global Business Development, Loop
  • Mitch Barlas, President, North America, RePack
Break
Facilitated Networking
Breaking the Paradigm: Launching Innovation in a Post-COVID Marketplace
In a Post-COVID world, companies have been forced to pivot from traditional market penetration models to a more efficient or entirely new e-commerce-based model. The marketplace has only accelerated the need for CPG companies to expand their e-commerce business to remain competitive and maintain or capture incremental market share. Consumer buying habits have changed, and to service households (and how they choose to buy,) a strong presence in e-commerce is more vital than ever to remaining relevant in CPG and staying afloat. The requirement to adapt is further exacerbated by competing pressures to streamline processes and reduce supply chain costs, which may seem like an insurmountable task. To make this work and survive in today’s marketplace, companies must think and act creatively, embracing a different approach to innovation and escalating speed to market. In the space of liquid CPG products, the necessity of succeeding in e-commerce and driving speed to market is addressed by a singular innovation, the AeroFlexx package, and is the most cost-effective way for brand owners to penetrate the e-commerce channel. Nicole Juntunen, Vice President of Commercial and Business Development for AeroFlexx, will share examples of how their CPG partners have leveraged AeroFlexx’s disruptive packaging concepts and processes to turn the innovation model on its head, driving both speed to market and supply chain efficiency at the same time.
Nicole Juntunen | Vice President of Commercial and Business Development, AeroFlexx
Track A: 2020 E-commerce Innovative Packaging Product and Equipment Solutions
Co-Presented by Tania Montesi, Business Development Manager/E-Commerce Packaging Manager, H.B. Fuller and Daryl Emery, Director of Sales, Straub Design

How has the e-commerce market been impacted by Covid-19? As the e-commerce market continues to evolve in a changing world, new challenges demand new solutions. Tania Montesi, e-commerce business development manager at H.B. Fuller and Daryl Emery, Director of Sales at Straub Design will speak about how product and equipment can work together to solve customer issues in a changed world. Tania will provide a summary of the 2020 e-commerce landscape and the impact on primary and secondary packaging and share her market expertise on how these solutions can enhance packaging design and empower brand integrity while improving consumer experience. Daryl will speak about how equipment innovation can support evolving e-Commerce packaging needs through standard and bespoke equipment solutions.
  • 2020 eCommerce landscape – Trends
  • How Brands can differentiate themselves with:
  • Frustration Free opening – product examples
  • Enhance Packaging Design – product examples
  • Painless return-ability – product & equipment examples
  • Sustainability – product & equipment example
  • Improved Customer Experience – equipment example
  • Process Efficiency – equipment example

Tania Montesi | Business Development Manager/E-Commerce Packaging Manager, H.B. Fuller
Track B: Rethinking Packaging for future E-Commerce Supply Chains
Three Reasons Why E-Commerce Capable Packaging Matters
E-Commerce sales are forecasted to exceed $905 billion in the US by 2022*, with the benefits of perceived safety and convenience as top drivers for the category in a POST-COVID world. This session will explore three reasons why e-commerce capable packaging matters to the consumer, to the bottom line and for the planet.  Aptar Beauty + Home, a global leader in packaging and dispensing solutions, will share critical insights, why brands should consider e-commerce capable packaging in their branding strategy, and how to enhance the cradle to grave user experience.
*Source: Statista
 
Katie Schomberg | Director of Business Development for the Home Care market, Aptar Beauty + Home