In a crowded omni-channel world, brands need to deliver a consistent experience to consumers wherever and wherever they shop. Packaging plays a key role in elevating brands above the noise and communicating the brand promise across sales and marketing channels. This case study presentation will cover how Kimberly-Clark developed a distinctive package design for its new line of Huggies Special Delivery diapers which is elevating the brand and building powerful connections with consumers from e-commerce sites to retail shelf.

Co-presented by Eric Lausch | Packaging Engineer, and Eric Maclean | Design Manager, Kimberly-Clark

"Serpiente Ultra Premium Tequila is the first premium spirit released by the Nomad Spirits Company, a federally licensed importer of distilled spirits. Serpiente is a handcrafted premium tequila made from 100% Weber Blue Agave sourced from the valleys of Jalisco. We distill and bottle Serpiente at the distillery in the heart of town where the now world famous spirit got its start, Tequila, Jalisco, in mouth blown, crystal glass bottles handmade by skilled glass artisans. Due to the manufacturing process, no two bottles of Serpiente are exactly the same, each bottle unique, just like each of our consumers.

In order to increase our levels of product security, authentication and transparency in the supply chain, our bottles are equipped with NFC chips and our boxes are sealed with a tamper-proof NFC label. Utilizing blockchain technology, each bottle will have a unique digital ID that allows for chain of custody data to be captured & stored on an immutable ledger.

The end consumer, through a tap of their NFC enabled device to our bottle, will be able to verify the product's authenticity through the chain of custody data displayed on the front end dashboard via web browser (or dedicated app when applicable). The NFC chips also give us the ability to interact with the consumer post purchase, providing us with an additional, more organic, direct to consumer marketing channel. On the front end, consumers will have the ability to sign up for our exclusive membership club, accessible exclusively through our NFC chips. Extras like private events, free merchandise, discounts & promos will be sent out through our NFC chips, increasing our end customer interaction and engagement.
Mayo Akindele | Founder, Nomad Spirits Company & Nomad Wellness Company

The explosion of consumption and online shopping results in the use of more and more single-use cardboard boxes and shipping materials – which inevitably become waste. Despite this massive issue, brands and retailers have little incentive to invest in durable shipping options because there are no major existing models to recoup those assets. Loop is working with brands and retailers to create business models that incentivizes reuse.
Anthony Rossi | VP, Global Business Development, Loop

Confirmed panelists include:

• Joyce Gagnon, Director, Sustainability, Grove Collaborative
• Anthony Rossi, VP, Global Business Development, Loop
• Mitch Barlas, President, North America, RePack

In a Post-COVID world, companies have been forced to pivot from traditional market penetration models to a more efficient or entirely new e-commerce-based model. The marketplace has only accelerated the need for CPG companies to expand their e-commerce business to remain competitive and maintain or capture incremental market share. Consumer buying habits have changed, and to service households (and how they choose to buy,) a strong presence in e-commerce is more vital than ever to remaining relevant in CPG and staying afloat. The requirement to adapt is further exacerbated by competing pressures to streamline processes and reduce supply chain costs, which may seem like an insurmountable task. To make this work and survive in today’s marketplace, companies must think and act creatively, embracing a different approach to innovation and escalating speed to market. In the space of liquid CPG products, the necessity of succeeding in e-commerce and driving speed to market is addressed by a singular innovation, the AeroFlexx package, and is the most cost-effective way for brand owners to penetrate the e-commerce channel. Nicole Juntunen, Vice President of Commercial and Business Development for AeroFlexx, will share examples of how their CPG partners have leveraged AeroFlexx’s disruptive packaging concepts and processes to turn the innovation model on its head, driving both speed to market and supply chain efficiency at the same time.
Nicole Juntunen | Vice President of Commercial and Business Development, AeroFlexx

Co-Presented by Tania Montesi, Business Development Manager/E-Commerce Packaging Manager, H.B. Fuller and Daryl Emery, Director of Sales, Straub Design

How has the e-commerce market been impacted by Covid-19? As the e-commerce market continues to evolve in a changing world, new challenges demand new solutions. Tania Montesi, e-commerce business development manager at H.B. Fuller and Daryl Emery, Director of Sales at Straub Design will speak about how product and equipment can work together to solve customer issues in a changed world. Tania will provide a summary of the 2020 e-commerce landscape and the impact on primary and secondary packaging and share her market expertise on how these solutions can enhance packaging design and empower brand integrity while improving consumer experience. Daryl will speak about how equipment innovation can support evolving e-Commerce packaging needs through standard and bespoke equipment solutions.

• 2020 eCommerce landscape – Trends
• How Brands can differentiate themselves with:
• Frustration Free opening – product examples
• Enhance Packaging Design – product examples
• Painless return-ability – product & equipment examples
• Sustainability – product & equipment example
• Improved Customer Experience – equipment example
• Process Efficiency – equipment example

Tania Montesi | Business Development Manager/E-Commerce Packaging Manager, H.B. Fuller

Michel Heck | Innovation Manager, DHL

E-Commerce sales are forecasted to exceed $905 billion in the US by 2022*, with the benefits of perceived safety and convenience as top drivers for the category in a POST-COVID world. This session will explore three reasons why e-commerce capable packaging matters to the consumer, to the bottom line and for the planet.  Aptar Beauty + Home, a global leader in packaging and dispensing solutions, will share critical insights, why brands should consider e-commerce capable packaging in their branding strategy, and how to enhance the cradle to grave user experience.
_{*Source: Statista}
 
Katie Schomberg | Director of Business Development for the Home Care market, Aptar Beauty + Home