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Agenda

*This year's agenda schedule will take place in Eastern Daylight Time (UTC-4:00)
Market Overview – Trends and Current State of the Industry
Opening Keynote - Realizing the Innovation Opportunity in the New Plastics Economy
Why we need to move beyond recycling efforts and turn to upstream innovation. Ellen MacArthur Foundation's targeted effort on elimination, reuse and material selection: benefits, challenges, and best practice case examples.
Leela Dilkes-Hoffman | Senior Research Analyst, Ellen MacArthur Foundation, UK
The New Rules of Sustainability
Before Covid-19 86% of Americans expected companies to stand for something more than just making money. 25% of us could name a brand we’d purchased because of the environmental record of the manufacturer and a third of us were actively trying to buy products packaged in something other than single-use plastics. The pandemic forced us into a giant reckoning and into new paradigms and behaviors we hadn’t ever thought were possible (working from home or not working at all, stopping our travel, growing our own food, reducing our consumption). The pandemic has also dramatically increased our expectations of companies as leaders and drivers of positive change for people and the planet. So what is the new normal? What behaviors will citizens now embrace as habit, what will they expect from the companies they buy from (especially as it relates to at shelf and E-packaging), and how will those behaviors and expectations shape brand preferences, purchase propensities and social media advocacy? Suzanne Shelton CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in sustainability, will share her firm’s latest research on these topics and recommendations for how companies and brands can set themselves up for success under the new rules of sustainability.
Suzanne Shelton | President & CEO, Shelton Group
By The Numbers: The Latest in E-commerce Packaging Markets
This presentation will address smart packaging as well as trends and forecasts for e-commerce packaging from Smithers latest industry reports.
Detailed abstract coming soon!
 
Benjamin Trent | Managing Consultant, Smithers
Overdressed & Underprepared
People all over are relying on e-commerce more and more to get what they need. But in some ways the industry is still far from maturity. When it comes to packaging, there is a lot of opportunity for brands to do more with less. For instance, how do we keep fragile products in one piece, without using 50 pieces of padding material? Questions like these are a major focus for brands, packaging design firm Fuseneo, as well as major retailers like Amazon.
Brent Lindberg | Founder and Principal, Fuseneo, USA
Living Packets
Newly introduced Version 2.0 offers these additional features:
  • New sensors to measure pressure, motion, weight and light;
  • Internal camera allows the ecommerce shipper and its customers to check on the delivery that, in combination with other sensors, opens up a number of new possibilities, the company claims;
  • Larger 7.8-inch Electronic Ink (E Ink) display with Gorilla Glass is able to mimic almost any existing shipping label and is both human- and machine-readable. This makes The Box compatible with all existing logistics solutions in warehouses and fulfillment centers and allows for an even more convenient experience;
  • Speaker and a microphone that can be activated by the receiver to communicate with the mail carrier;
  • Integrated locking system with TSA interface secures every shipment that goes beyond detecting opening attempts to prevent unauthorized attempts through an electromechanical lock;
  • Front pop-out handle is ergonomically designed so users can easily carry it.
Alex Cotte | CEO, LivingPackets
15 Minute Break
Facilitated Networking
Automation within E-Commerce and Smart Packaging
Temperature Controlled Packaging
This presentation will take a closer look at containers that can be heated anywhere by marrying food and beverage packaging with wireless charging, software, RFID/NFC tags and sensors.
 
Greg Clark | Co-Founder and CEO, Inductive Intelligence
Panel: Automation and E-Commerce Packaging
Moderator and Panelists to be announced.
Thought Leadership/Topic Tables
Omnichannel Product and Packaging Case Studies
Elevating Your Brand in an Omni-channel World Via Packaging Design
In a crowded omni-channel world, brands need to deliver a consistent experience to consumers wherever and wherever they shop. Packaging plays a key role in elevating brands above the noise and communicating the brand promise across sales and marketing channels. This case study presentation will cover how Kimberly-Clark developed a distinctive package design for its new line of Huggies Special Delivery diapers which is elevating the brand and building powerful connections with consumers from e-commerce sites to retail shelf.

Co-presented by Eric Lausch | Packaging Engineer, and Eric Maclean | Design Manager, Kimberly-Clark
USER CASE: Tequila On The Blocks: Combating Product Counterfeiting With Blockchain & NFC Technology
In order to increase our levels of product security, authentication and transparency in the supply chain, our bottles are equipped with NFC chips and our boxes are sealed with a tamper-proof NFC label. Utilizing blockchain technology and an embedded NFC chip, each bottle will have a unique digital ID that allows for chain of custody data to be captured & stored on an immutable ledger on the Ethereum blockchain.

The end consumer, through a tap of their NFC enabled device to our bottle, will be able to verify the product's authenticity through the chain of custody data displayed on the front end dashboard via web browser (or dedicated app when applicable). The NFC chips also give us the ability to interact with the consumer post purchase, providing us with an additional, more organic, direct to consumer marketing channel. On the front end, consumers will have the ability to sign up for our exclusive membership club, accessible only through our NFC chips. Newsletters and marketing material will be sent out through the bottles for exclusives like private events, free merchandise, discounts & promos, increasing our end customer interaction and engagement.
Mayo Akindele | Founder, Nomad Spirits Company & Nomad Wellness Company
Returnability and Subscription Packaging – Is This the New Future for E-Commerce Packaging?
Reusable Shipping Packaging for eCommerce - Wins and Challenges
RePack is an innovative new reusable packaging service that offers a highly effective way to reduce your environmental footprint, lower your packaging costs and better engage with and delight customers. We have recently launched in the US and will launch later this year in Canada, after successfully operating in Europe for the last 5 years with 100+ eCommerce brands and 1000's of RePacks in circulation. In this presentation Mitch will address the RePack process, the wins and challenges this presents and how RePack is changing the single-use shipping methods.
Mitch Barlas | Director, USA/Canada, RePack
Incubating The Reuse Economy
The explosion of consumption and online shopping results in the use of more and more single-use cardboard boxes and shipping materials – which inevitably become waste. Despite this massive issue, brands and retailers have little incentive to invest in durable shipping options because there are no major existing models to recoup those assets. Loop is working with brands and retailers to create business models that incentivizes reuse.
Anthony Rossi | VP, Global Business Development, Loop
Panel: How Subscription Services Are Changing the Game with Product and Packaging Design
Confirmed panelists include:
  • Joyce Gagnon, Director, Sustainability, Grove Collaborative
  • Anthony Rossi, VP, Global Business Development, Loop
15 Minute Break
Facilitated Networking
The Necessity of E-Commerce and Speed to Market – How Companies Rise Up During Times of Crisis
Breaking the Paradigm: Launching Innovation in a Post-COVID Marketplace
In a Post-COVID world, companies have been forced to pivot from traditional market penetration models to a more efficient or entirely new e-commerce-based model. The marketplace has only accelerated the need for CPG companies to expand their e-commerce business to remain competitive and maintain or capture incremental market share. Consumer buying habits have changed, and to service households (and how they choose to buy,) a strong presence in e-commerce is more vital than ever to remaining relevant in CPG and staying afloat. The requirement to adapt is further exacerbated by competing pressures to streamline processes and reduce supply chain costs, which may seem like an insurmountable task. To make this work and survive in today’s marketplace, companies must think and act creatively, embracing a different approach to innovation and escalating speed to market. In the space of liquid CPG products, the necessity of succeeding in e-commerce and driving speed to market is addressed by a singular innovation, the AeroFlexx package, and is the most cost-effective way for brand owners to penetrate the e-commerce channel. Nicole Juntunen, Vice President of Commercial and Business Development for AeroFlexx, will share examples of how their CPG partners have leveraged AeroFlexx’s disruptive packaging concepts and processes to turn the innovation model on its head, driving both speed to market and supply chain efficiency at the same time.
Nicole Juntunen | Vice President of Commercial and Business Development, AeroFlexx
2020 E-commerce Innovative Packaging Product and Equipment Solutions
Co-Presented by Tania Montesi, Business Development Manager/E-Commerce Packaging Manager, H.B. Fuller and Daryl Emery, Director of Sales, Straub Design

How has the e-commerce market been impacted by Covid-19? As the e-commerce market continues to evolve in a changing world, new challenges demand new solutions. Tania Montesi, e-commerce business development manager at H.B. Fuller and Daryl Emery, Director of Sales at Straub Design will speak about how product and equipment can work together to solve customer issues in a changed world. Tania will provide a summary of the 2020 e-commerce landscape and the impact on primary and secondary packaging and share her market expertise on how these solutions can enhance packaging design and empower brand integrity while improving consumer experience. Daryl will speak about how equipment innovation can support evolving e-Commerce packaging needs through standard and bespoke equipment solutions.
  • 2020 eCommerce landscape – Trends
  • How Brands can differentiate themselves with:
  • Frustration Free opening – product examples
  • Enhance Packaging Design – product examples
  • Painless return-ability – product & equipment examples
  • Sustainability – product & equipment example
  • Improved Customer Experience – equipment example
  • Process Efficiency – equipment example

Tania Montesi | Business Development Manager/E-Commerce Packaging Manager, H.B. Fuller
Design Challenges for E-commerce Packaging
Three Reasons Why E-Commerce Capable Packaging Matters
E-Commerce sales are forecasted to exceed $905 billion in the US by 2022*, with the benefits of perceived safety and convenience as top drivers for the category in a POST-COVID world. This session will explore three reasons why e-commerce capable packaging matters to the consumer, to the bottom line and for the planet.  Aptar Beauty + Home, a global leader in packaging and dispensing solutions, will share critical insights, why brands should consider e-commerce capable packaging in their branding strategy, and how to enhance the cradle to grave user experience.
*Source: Statista
 
Katie Schomberg | Director of Business Development for the Home Care market, Aptar Beauty + Home
Thought Leadership/Topic Tables
Omnichannel Product and Packaging Case Studies
Elevating Your Brand in an Omni-channel World Via Packaging Design
In a crowded omni-channel world, brands need to deliver a consistent experience to consumers wherever and wherever they shop. Packaging plays a key role in elevating brands above the noise and communicating the brand promise across sales and marketing channels. This case study presentation will cover how Kimberly-Clark developed a distinctive package design for its new line of Huggies Special Delivery diapers which is elevating the brand and building powerful connections with consumers from e-commerce sites to retail shelf.

Co-presented by Eric Lausch | Packaging Engineer, and Eric Maclean | Design Manager, Kimberly-Clark
USER CASE: Tequila On The Blocks: Combating Product Counterfeiting With Blockchain & NFC Technology
In order to increase our levels of product security, authentication and transparency in the supply chain, our bottles are equipped with NFC chips and our boxes are sealed with a tamper-proof NFC label. Utilizing blockchain technology and an embedded NFC chip, each bottle will have a unique digital ID that allows for chain of custody data to be captured & stored on an immutable ledger on the Ethereum blockchain.

The end consumer, through a tap of their NFC enabled device to our bottle, will be able to verify the product's authenticity through the chain of custody data displayed on the front end dashboard via web browser (or dedicated app when applicable). The NFC chips also give us the ability to interact with the consumer post purchase, providing us with an additional, more organic, direct to consumer marketing channel. On the front end, consumers will have the ability to sign up for our exclusive membership club, accessible only through our NFC chips. Newsletters and marketing material will be sent out through the bottles for exclusives like private events, free merchandise, discounts & promos, increasing our end customer interaction and engagement.
Mayo Akindele | Founder, Nomad Spirits Company & Nomad Wellness Company
The Future of E-Commerce Packaging
Ecommerce Packaging: Planning Now for the Policy Shifts We'll Need
Ecommerce is a rapidly emerging distribution channel. New products and formats, new materials and new processes continue to emerge. Retailers, brand owners and others seek to explore how they can capitalize on this shift in consumer purchasing patterns. AMERIPEN has identified a number of trends which could have implications for curbside recycling, MRFF processing and post-consumer material quality and is working to identify and develop potential policy options which could help States proactively plan for these changes. This presentation will introduce trends and actions we can take to help create a more sustainable e-commerce packaging system.
Dan Felton | Executive Director, AMERIPEN
Presentation To Be Confirmed
Panel: The Future of Ecommerce Packaging Delivery for the Fashion Industry
The future of poly bags and delivery - is there a future for compostable? Alternative materials for packaging delivery? This panel will address what apparel companies are doing to improve their packaging from ecommerce orders and where the future of packaging delivery is going.

Panelists To Be Announced
15 Minute Break
Facilitated Networking
Panel: Speed to Market, Delivery and How COVID-19 Changed the Way Companies Operate
This panel will cover multiple ecommerce companies who will highlight how they dealt with the surge of online orders, managing the technology aspect of all day fulfillment and capacity of orders, how they dealt with the supply chains struggling to keep up, last mile and more.

Confirmed Panelists Include:
  • Matt Van Gilder, Director of eCommerce, SpartanNash
  • Jonathan Crepeau, Director of Operations, Deliv
  • Speaker To Be Announced, HelloFresh
Rethinking Packaging for future E-Commerce Supply Chains
Design Challenges for E-commerce Packaging
Three Reasons Why E-Commerce Capable Packaging Matters
E-Commerce sales are forecasted to exceed $905 billion in the US by 2022*, with the benefits of perceived safety and convenience as top drivers for the category in a POST-COVID world. This session will explore three reasons why e-commerce capable packaging matters to the consumer, to the bottom line and for the planet.  Aptar Beauty + Home, a global leader in packaging and dispensing solutions, will share critical insights, why brands should consider e-commerce capable packaging in their branding strategy, and how to enhance the cradle to grave user experience.
*Source: Statista
 
Katie Schomberg | Director of Business Development for the Home Care market, Aptar Beauty + Home
Thought Leadership/Topic Tables